About Us

Thank you for stopping by. 

My name is Jay Nicoll, I'm the owner-operator of Finesse Brand Goods.
Originally started in Melbourne, Australia on July 15th 2017, but recently relocated to Calgary, Alberta, Canada. 
I started FBG as a way to express myself, create affordable streetwear/leisurewear and give people a community of like-minded people. 
Mainly influenced from the Skateboarding and Automotive cultures. 

 
Photo by David Deborja (@Deborja)

My goal is to have people be not afraid to express themselves in whatever way they feel. Staying true to yourself is the most important thing in this world, just be you. 

Thank you for your suppoort - You are my family. 

Jay Nicoll - Finesse Brand Goods.

Chase Progress Not Perfection.